In 1993, Janus and Janus found 14% of men and 11% of women have taken part in BDSM activities. While dominance and submission are common themes in romance novels, sadism and masochism are not generally presented to the masses of popular culture. This formula features a masculine hero and virginal submissive heroine (Quale, 2013). Harlequin is the best-known company to produce romance novels. There is even a term sometimes called the "Harlequin formula" to describe how to write a successful romance novel. Dominance and submission themes are hardly new in romance novels. While a hot topic, the interest in BDSM has been around many years. Bondage, discipline, sadism, and masochism (BDSM) is the unique theme in the book and movie.įifty Shades of Grey features a theme of a couple in the BDSM culture. This movie is based on a novel that has sold over 100 million copies worldwide. The movie, Fifty Shades of Grey, was released in theaters February 13. These were the Valentines Day gifts presented between couples around the world this year.
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